Some call it going above and beyond. Others say they give 110%. At Nations Lending, going beyond our stakeholders’ expectations is just the way we do business. Adding real value to our partnerships, customer experience and community engagement is the cornerstone of Nations Lending. With the full support and resources of Nations Lending’s corporate office, I know we can add some serious firepower to your Home Smart Realty team.
WHY LOANN?
Name someone more ingrained in the Colorado real estate finance community than LoAnn Rissler. In her 26 years serving Denver-area homeowners, she’s been recognized at a top mortgage lender in the area, earning the vaunted “Five-Star Mortgage Professional” designation locally as well as “All-Star” and “Top Producer” awards internally along the way. But it goes deeper than that. LoAnn, a native Coloradoan, is passionate about serving the underserved and bringing first-time homebuyer clients who may have credit concerns to the dream of homeownership. “I can make loans work when other LOs can’t or won’t,” she says. “I love my job, and I love helping my realtor partners build their business!”
Within Nations Lending, LoAnn’s Colorado team is one of the fastest growing in the company. But above all else, LoAnn’s team is dedicated to you.
Nations Lending stands behind its loan officers, and the partners with whom they work. Nations cares about people, and everything we do is about making sure clients have the smoothest possible homebuying experience. That focus on people and partnerships makes Nations one of the fastest growing lenders in the industry.
A prospective partnership between your Home Smart Realty team and our team will have the full support of the Nations Lending marketing team, as well as other departments, all the way up to the executives, back at our corporate office. The marketing team routinely offers direct, one-to-one service, and this partnership will be a company-wide priority.
Nations Lending is licensed to lend in all 50 states. We’re a one-stop shop for all kinds of mortgage lending scenarios.
• We’re a direct seller to Fannie, Freddie and Ginnie
• We service 96% of the loans we originate. We own the experience
• In-house underwriting for 203K renovation loans and robust portfolio of Non-QM products, including Bank Statement Loans, Foreign Nationals, Asset Depletion, and Non-Warrantable Condos*
With our Nations Lending team generating additional leads and distributing them to your Realty One team, you will have a recruiting advantage within your market. 80% of these exclusive, preapproved leads DO NOT have an established relationship with a realtor. Our marketing team then customizes ads targeting these leads and people like them, which can be based on your listings. Nations Lending acquired 1.3 million of these leads across the company in 2019.
Our industry is changing quickly. Even quasi-partners like Zillow have started to encroach on our core business model of Real Estate Agency and Mortgage Lending. Zillow and others, like Lending Tree, will be direct competitors in the future. So, why not partner with a local entrepreneur who is engaged and invested in our community, and is fully backed by a lender that is positioned to continually invest heavily in technology/marketing? Why not partner with a local entrepreneur who understands that 95% of buyer journeys start online? But perhaps most importantly, why not partner with a local entrepreneur who cares enough to give your Home Smart Realty team the service and attention you deserve and should expect, so we both grow, as partners.
Nations Lending fosters relationships like this one through paid search, social media ad buys and other avenues. We are ready to commit to a partner with whom we will share our resources and knowledgebase.
This is a prototypical WIN-WIN for both teams.
We have the tools, including industry-leading CRM and Point of Sale systems, to give your listings the buzz around town they deserve. These tools are free for our realtor partners, and we routinely provide detailed guidance on how your realtors can use these tools to bring in additional deals every month.
Leveraging our technology, we will create a single, co-branded website for every listing, with the push of a button. Choose your favorite look and feel from seven different Total Expert single property website templates, and get the site published in 10 clicks of a mouse. With social media shares of your listings from your Home Smart Realty team and the Nations Lending team, watch the online interest turn into real Open House foot-traffic. Got a video tour of your listing somewhere else on the web? Easily add it to your single property site in one simple step.
Need to create an open house, listing, or loan program flyer? Total Expert has you covered. Create dynamic, visually rich, flyers in just a few clicks. No more waiting on design vendors or the local print shop.
The Marketing tools in Total Expert are so much more than just pretty pictures. Provide home real time valuations for prospective sellers. It's just another way that Total Expert and your partners at Nations Lending are working to add real value to your business.
Bring your Open Houses into the 21st Century with this dynamic, handy tool. By signing in digitally, each Open House attendee can easily be placed on lead capture email journeys and slotted for other follow-up communications. The best part? Total Expert automates the communication and encourages the lead to contact you, to keep you from constantly playing follow-up with cold leads.
Nations Lending employs the industry-leading Blend Point-Of-Sale system, which makes the digital application and loan milestone process faster and easier than ever. We share the app with our realtor partners, and borrowers receive a simple link to the client portal, where they’ll start the loan process. Transparent communication means you stay informed on the client’s loan application every step of the way. Borrowers can simply snap photos of documents and upload them directly from their smartphone, and you’ll be notified at every loan milestone.
First-Time Homebuyer Seminars
• For realtor partners and their clients, covering topics like what to expect in the mortgage process, and credit monitoring and repair tips
Client and Partner Appreciation Events
• We regularly host monthly happy hours for recent clients and realtor partners, and your Home Smart Realty team is officially invited to all the fun!
Nations Lending’s team of dedicated content creators produces agency-quality content, daily and completely in-house. Our content team can help you customize your message to your specific needs, whether that’s highlighting your top-performing realtors or adding customized sections to your listing websites.
